Your app icon is your App Store storefront. Test icon designs with real users and find the one that drives more taps.
Real feedback in 4 hours
See how TractionWay works in 30 seconds
The Challenge
In the App Store and Play Store, your icon is often the only thing users see before deciding to tap or scroll past. It's a split-second decision that determines whether you get a chance to show off your app.
A/B testing app icons requires real traffic, App Store Connect experiments take weeks, and by the time you have data, you've already lost potential downloads to a suboptimal icon.
What if you could test app icons before you publish — and know which one wins?
The Solution
Share 2-4 app icon designs. You can test them alone or in context — mockups showing them in the App Store or on a home screen.
Early adopters vote on which icon they'd most likely tap. They share what each icon communicates and whether it looks trustworthy and professional.
Publish your app with the icon that tested best. Maximize downloads from day one instead of losing users to an unproven design.
Why TractionWay
Find out which icon users would actually tap on — not just which one looks "nice."
Test icons in App Store/Play Store mockups to simulate real discovery scenarios.
Learn what your icon communicates — gaming? productivity? social? professional?
Get results in 4 hours instead of weeks of A/B testing with real traffic.
Test Types
Compare completely different design concepts
Same icon in different color schemes
Flat vs. 3D, minimal vs. detailed
Icons in context with other apps
FAQ
Upload icons at 1024x1024 pixels for best quality. We'll display them at appropriate sizes for comparison. You can also upload App Store mockups if you want to test in context.
We recommend testing both. Icons alone show raw preference, while store mockups show how your icon competes for attention among other apps.
App Store experiments require live traffic and weeks of data. TractionWay gives you results in 4 hours, before you publish — so you launch with your best icon from day one.
Yes! You can specify your app category and target audience when creating your poll, so feedback comes from relevant users.
Respondents share which icon they'd tap, what each icon communicates about the app, how professional/trustworthy it looks, and detailed explanations for their choices.
App icon testing starts at $29 for 25 real human responses, each with written feedback. Our Validate plan at $49 includes AI analysis to identify patterns in user preferences.
Test your app icon before you publish. Get feedback in 4 hours.
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