Understand your competitive position. Test your messaging against competitors and learn what makes customers choose — or not.
Real feedback in 4 hours
See how TractionWay works in 30 seconds
The Challenge
Your customers aren't just evaluating you — they're comparing you to alternatives. Every buying decision involves asking "Why this instead of that?"
You know who your competitors are, but do you know how customers perceive them versus you? Do you know what makes them choose? What objections they have? What you're missing?
What if you could see exactly how you compare — through the eyes of your target customers?
The Solution
Upload a screenshot of your landing page, messaging, or product alongside 1-3 competitors. You can test visual designs, value propositions, or pricing pages.
Early adopters evaluate all options and share which they'd choose. They explain what made each option appealing or unappealing.
Use the insights to strengthen your messaging, address competitive gaps, and differentiate more effectively.
Why TractionWay
See which option customers would actually choose — not just what features they list.
Understand what makes you different in customers' minds — and what doesn't register.
Learn why customers might choose a competitor over you — so you can address it.
See if your positioning is clear or if you're perceived as "just another" option.
Test Types
Screenshot of your homepage vs. a competitor's
Compare pricing perception and value
Your messaging vs. competitor messaging
Visual comparison of products/interfaces
FAQ
No, we only support screenshot uploads. This ensures consistent testing and allows you to compare designs at any stage of development.
We recommend comparing against 1-3 competitors. More than that makes it harder for respondents to give thoughtful feedback on each option.
You can run blind tests (no branding) or branded tests. Blind tests show pure preference for messaging/design, while branded tests include reputation effects.
That's important data! If you lose to a competitor solely on brand recognition, you'll see that in the feedback. But you'll also learn what messaging could help you compete despite lower brand awareness.
For research purposes, taking screenshots of publicly available competitor pages is generally acceptable. You're not republishing them — you're using them for internal research.
Common questions include: "Which would you choose?", "Which looks most trustworthy?", "Which is clearest about what they do?", and "What's missing from each option?"
Competitor analysis starts at $29 for 25 real human responses, each with written feedback. Our Validate plan at $49 includes AI analysis that identifies competitive strengths and weaknesses.
See how customers compare you to alternatives. Find your edge.
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