Feature Prioritization

Build what customers actually want.

Stop guessing which features to build next. Let your target audience tell you what matters most — before you write a single line of code.

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Real feedback in 4 hours

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Your roadmap is full of assumptions

Every feature on your roadmap represents weeks or months of development time. Build the wrong thing, and you've wasted resources while competitors move ahead.

Internal debates don't help — everyone has opinions. Customer interviews are slow and sample sizes are small. Feature requests from existing users are biased toward power users, not the broader market.

What if you could poll your target audience on which features would make them buy?

Let potential customers prioritize your roadmap

1

List Your Feature Options

Share the features you're considering — whether it's 3 options or 10. Describe each one clearly so respondents understand the value.

2

Get Priority Rankings

Early adopters rank or vote on which features matter most to them. They explain their reasoning, so you understand the "why" behind the data.

3

Build with Confidence

Prioritize your roadmap based on real customer demand. Ship features that drive conversions and retention — not features nobody asked for.

What you get with feature prioritization

🏆

Clear Winner

See which features get the most votes. No more endless debates — data settles the argument.

💡

Understand the Why

Written explanations reveal the problems customers are trying to solve — insights that shape how you build, not just what.

🎯

Target Market Input

Feedback from early adopters who match your ideal customer — not just your loudest existing users.

📧

Capture Feature Demand

Identify and capture leads from respondents who express strong interest in specific features.

When to use feature prioritization

MVP Scope

Which features are must-haves for launch?

V2 Roadmap

What should you build after launch?

Feature Bets

Validate big features before committing resources

Tie-Breakers

Settle internal debates with customer data

Frequently asked questions

How many features can I test at once?

You can test anywhere from 2 to 10+ features in a single poll. For ranking questions, we recommend keeping it to 5-7 options for the most reliable data.

How should I describe the features?

Focus on the benefit to the user, not the technical implementation. "Save time with automated reports" is better than "Report generation module with scheduling capabilities."

What if respondents suggest features I didn't list?

Our polls allow respondents to add comments, so you'll often discover feature ideas you hadn't considered. These insights can be more valuable than the rankings themselves.

How is this different from feature voting tools like Canny?

Feature voting tools collect input from existing users. TractionWay polls your target market — including people who haven't bought yet. This helps you build features that attract new customers, not just retain existing ones.

Can I segment results by user type?

Yes! You can ask demographic or role-based questions to see how different segments prioritize features differently. This is especially useful for B2B products with multiple buyer personas.

What does feature prioritization cost?

Feature prioritization starts at $29 for 25 real human responses, each with written feedback. Our Validate plan at $49 includes AI analysis that identifies patterns and segments in the data.

Build features that sell.

Stop guessing what customers want. Let them tell you.

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