Your logo is your first impression. Test multiple designs with real early adopters and know which one connects before you commit.
Real feedback in 4 hours
See how TractionWay works in 30 seconds
The Challenge
Your logo will appear on everything — your website, business cards, app icon, social media, and product packaging. It's the visual cornerstone of your brand.
Choosing between designs is emotional. You've spent hours with them, so your judgment is clouded. Feedback from designers focuses on aesthetics, not customer perception. And asking friends gives you politeness, not honest reactions.
What if you could see how your target audience actually reacts to each logo option?
The Solution
Share 2-4 logo designs along with context about your brand. You can test logos alone or with your company name.
Early adopters vote on which logo resonates most. They share what each logo communicates to them and which feels most professional and trustworthy.
Pick your logo based on real customer perception, not guesswork. Invest in your brand identity knowing it tested well with your target audience.
Why TractionWay
See what people think your company does based on the logo alone — before any explanation.
Learn which logos feel trustworthy and professional versus amateur or generic.
Test with early adopters who match your customer profile for relevant feedback.
Understand the reasoning behind preferences with detailed written feedback.
Test Types
Compare different design concepts side by side
Same logo in different color palettes
Test your full brand identity together
Find the best icon for your app or favicon
FAQ
You can upload PNG, JPG, or SVG files. We recommend using images with transparent backgrounds or consistent background colors for fair comparison.
We recommend testing both: the icon/symbol alone (for app icons, favicons) and the full logo with your company name (for websites, business cards).
3-4 options give you the best comparative data. Testing just 2 works but limits insights. Testing more than 4 can make it harder for respondents to rank them meaningfully.
Respondents will share which logo they prefer and why, what each logo communicates to them, and how professional/trustworthy each option feels.
Yes! You can upload mockups showing your logo on business cards, websites, t-shirts, or packaging to see how it looks in context.
Logo testing starts at $29 for 25 real human responses, each with written feedback. Our Validate plan at $49 includes AI analysis that identifies patterns in what makes logos resonate.
Don't pick based on personal preference. Get feedback from real early adopters.
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