Name & Brand Testing

Pick the name that sticks.

Your name is forever. Test it with real people before you commit to domains, trademarks, and brand identity.

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Real feedback in 4 hours

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A bad name is expensive to change

Your product name is one of the few decisions that's nearly impossible to reverse. Once you've bought the domain, registered the trademark, and built brand recognition — you're stuck.

Asking friends which name they "like" doesn't work. They'll pick what sounds nice, not what actually communicates your value. And your own judgment is clouded by hours of brainstorming.

What if you could test name options with your actual target audience?

Test names with people who might actually use your product

1

Submit Your Name Options

Share 2-4 name candidates along with a brief description of what your product does. Include logos or taglines if you want to test the full brand.

2

Get Real Reactions

Early adopters vote on which name resonates most and explain why. Learn which names are memorable, professional, and clearly communicate your value.

3

Choose with Confidence

Pick your name based on real data, not gut feeling. Invest in domains and branding knowing your name tested well with your target audience.

What you get with name testing

🧠

First Impression Data

See what people think your product does based on the name alone — before any explanation.

💭

Memorability Insights

Learn which names stick and which ones people forget. A forgettable name is a wasted opportunity.

🎯

Audience-Specific Feedback

Test with early adopters who match your target market — not random internet users.

✍️

Detailed Explanations

Understand why people prefer certain names with written feedback explaining their choices.

What you can test

Product Names

Which name best represents your product?

Company Names

Find the perfect name for your startup

Taglines

Which tagline communicates your value best?

Logo + Name Combos

Test your full brand identity together

Frequently asked questions

Should I test names with or without context?

We recommend testing both ways: first impressions without context (what do people think this does?), then with a product description (which name fits best?). This gives you the fullest picture.

Can I test logos along with names?

Absolutely! You can upload logo mockups or full brand identity concepts to test name and visual identity together.

What makes a good name according to your respondents?

Our feedback consistently shows that the best names are memorable, easy to spell/pronounce, communicate what the product does (or evoke the right feeling), and feel professional for the category.

How many name options should I test?

We recommend testing 3-4 options for the best comparative data. Testing just 2 can work, but more options give you richer insights into what resonates.

What if none of my names test well?

That's valuable information! The feedback will show you what's missing, so you can brainstorm new options or refine existing ones. Better to know now than after you've committed.

How much does name testing cost?

Name testing starts at $29 for 25 real human responses, each with written feedback. Our Validate plan at $49 includes AI analysis that identifies patterns in what makes names resonate with your audience.

Your name matters. Test it.

Don't commit to a name based on gut feeling. Know it works before you invest.

Sign Up for Free →